Wireless and satellite technologies are rapidly changing the
way broadband is delivered to residential and small business customers. Recent advances have enabled orders of
magnitude increases in the bandwidth that can be delivered through inexpensive
customer premise equipment. These
advances will enable virtually anyone, anywhere to have low cost, high speed Internet access. The expense in building
these satellite and wireless networks makes it essential to identify underserved
target markets and their target service price points. Stratogis has developed large global databases of potential residential and business
customers. Customers can be identified at the zip code, block code and even street
address level. We have also developed the
tools to enable us to rapidly optimize our customers’ satellite and wireless network
designs to maximize revenues and reduce risk. |
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Stratogis recently developed a fiber, wireless and satellite demand model for
Australia. We built a postal block-code
level demand model that identified the most cost effective broadband technology
for each of the 230,000 block codes. The
model factored in current and planned fiber deployment, wireless coverage, and
household density. In addition, we developed
multiple user traffic profiles for low, medium and high bandwidth users based on actual broadband usage studies in Asia and North
America. More Information ... |
Stratogis developed a European residential and small business high
speed Internet access satellite addressable market model. Our model used postal
code household database to identify residential users and a global business database
to identify small and medium sized business users. We compared this dataset our terrestrial network
broadband build out and cost data to identify the satellite addressable
market. We also developed a zip code level US residential Broadband and
local HDTV satellite market model based on US government published broadband
availability data. |
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Stratogis has developed a Nielsen Designated Market Area (DMA) foreign
speaking household model that was used to identify foreign language programming
demand in each DMA. In addition to
language, our model also identified market size by country of origin which enabled targeted country specific programing market sizing particularly for the
Spanish speaking markets. More Information ... |
Stratogis has also worked with System Integrators to assess DoD market opportunities. In one study, we evaluated the demand for mobile, beyond line-of-site satellite communications that could not be met by UFO, MUOS or Airborne Communications Nodes (ACN). The study used a high resolution DoD 2015 projected 2020 traffic demand model combined with a projected radio and satellite terminal fielding plan to identify equipment, capacity and coverage shortfalls that could be met by commercial, high bandwidth, L-Band satellites. We evaluated the capacity requirements for major and smaller combat operations, humanitarian assistance, training and SOF missions. Our analysis allowed our client to assess the commercial viability of developing a turnkey product for the US Military. |
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